#ad formats

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#ad-formats
Digiday
1 month ago
Marketing

NewFronts Briefing: Samsung, Conde Nast, Roku focus presentations on new ad formats and category-specific inventory

NewFronts featured Samsung, Condé Nast, and Roku showcasing new ad formats, AI capabilities, and partnerships with a focus on different content categories. [ more ]
TheStreet
1 month ago
Marketing

YouTube close to making controversial change to how ads appear in videos

YouTube, under Alphabet, is testing new ad formats like pause ads for increased revenue and brand lift. Tightening restrictions on ad blockers to support creators. [ more ]
The Drum
1 month ago
Marketing

The Drum's Daily Briefing: AI ad scams and wonky billboards

Media platforms exploring new ad formats to boost revenue may face backlash over user experience and content moderation issues. [ more ]
9to5Google
1 month ago
Privacy technologies

Google can now convert text on a website into ads

Google AdSense introduces ad intents format for websites, seamlessly integrating Google Search results with ads. [ more ]
Marketing Dive
2 months ago
Online marketing

Instacart earns MRC accreditation as retail media competition heats up

Instacart receives first advertising accreditation from MRC for various ad formats
The accreditation may help Instacart stand out in the competitive retail media space [ more ]
VentureBeat
3 months ago
Marketing

Why the advertising industry is embracing more transparency and creating new metrics

Innovative ad formats like playable and short-form video ads are on the rise.
Standardization of metrics is crucial for cross-platform ad campaigns. [ more ]
Digiday
1 month ago
Marketing

NewFronts Briefing: Samsung, Conde Nast, Roku focus presentations on new ad formats and category-specific inventory

NewFronts featured Samsung, Condé Nast, and Roku showcasing new ad formats, AI capabilities, and partnerships with a focus on different content categories. [ more ]
TheStreet
1 month ago
Marketing

YouTube close to making controversial change to how ads appear in videos

YouTube, under Alphabet, is testing new ad formats like pause ads for increased revenue and brand lift. Tightening restrictions on ad blockers to support creators. [ more ]
The Drum
1 month ago
Marketing

The Drum's Daily Briefing: AI ad scams and wonky billboards

Media platforms exploring new ad formats to boost revenue may face backlash over user experience and content moderation issues. [ more ]
9to5Google
1 month ago
Privacy technologies

Google can now convert text on a website into ads

Google AdSense introduces ad intents format for websites, seamlessly integrating Google Search results with ads. [ more ]
Marketing Dive
2 months ago
Online marketing

Instacart earns MRC accreditation as retail media competition heats up

Instacart receives first advertising accreditation from MRC for various ad formats
The accreditation may help Instacart stand out in the competitive retail media space [ more ]
VentureBeat
3 months ago
Marketing

Why the advertising industry is embracing more transparency and creating new metrics

Innovative ad formats like playable and short-form video ads are on the rise.
Standardization of metrics is crucial for cross-platform ad campaigns. [ more ]
moread-formats
Exchangewire
6 months ago
Marketing tech

48% of Indians want more inclusive representation in ads; Channel 4 unveils results of ad trial; TikTok shop to reopen in Indonesia

48% of Indians want more inclusive representation in ads
Channel 4 sees 81% boost in brand recall with new ad formats [ more ]
Exchangewire
6 months ago
Marketing

48% of Indians want more inclusive representation in ads; Channel 4 unveils results of ad trial; TikTok shop to reopen in Indonesia

48% of Indians want more inclusive representation in ads
Channel 4 sees 81% boost in brand recall with new ad formats [ more ]
#attention challenge
Exchangewire
7 months ago
Online marketing

How the attention challenge is evolving: Insights from Sharethrough's Richard Ottoy - ExchangeWire.com

Consumers are being exposed to more ads but are better at ignoring them.
Advertisers need to be creative and concise to grab attention without being annoying. [ more ]
Exchangewire
7 months ago
Online marketing

How the attention challenge is evolving: Insights from Sharethrough's Richard Ottoy - ExchangeWire.com

Consumers are being exposed to more ads but are better at ignoring them.
Advertisers need to be creative and concise to grab attention without being annoying. [ more ]
Exchangewire
7 months ago
Online marketing

How the attention challenge is evolving: Insights from Sharethrough's Richard Ottoy - ExchangeWire.com

Consumers are being exposed to more ads but are better at ignoring them.
Advertisers need to be creative and concise to grab attention without being annoying. [ more ]
Exchangewire
7 months ago
Online marketing

How the attention challenge is evolving: Insights from Sharethrough's Richard Ottoy - ExchangeWire.com

Consumers are being exposed to more ads but are better at ignoring them.
Advertisers need to be creative and concise to grab attention without being annoying. [ more ]
moreattention challenge
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